Playforever- Luft Crow
Luft was inspired by a very chic 1985 Porsche 911 Carrera 3.2 Targa that Playforever's founder Julian Meagher owned while living in Florence, Italy for 2 years. This car in a beautiful shade of ivory was perfect for buzzing around the hills of Tuscany and most certainly made every school run an absolute pleasure. We started designing the form of Luft without any details whatsoever apart from the wrap-around Targa band which seemed to be the way to go. So, we put all our balls on and went for it knowing full well that countless 911 fans and car designers would be scrutinising our work. Luckily we pulled it off and we are very happy with how it turned out. We plan to make another 911 based on the 80's icon the 930 turbo and we might even make it a slant-nose with a double-scale whale tail. Have a look at our Instagram feed for some more on that.
Meagher's Targa has now been sold to a lovely Danish family who I'm sure will care for her and keep her in beautiful condition.
Playforever's story began when Founder Julian Meagher developed a childhood fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike.
Today, the Playforever brand is sold in over 20 countries worldwide. Drawing inspiration from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, our collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design and modernism.
We believe in authentic design and a flawless finish. Our manufacturing partners understand and share our ethos that beautiful products are born from the finest materials. We use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. We never compromise on detail or quality. All of our products are safety-tested to the highest international standards.
We are Playforever. Creators and connoisseurs of art toys that are built to last a lifetime.
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