Playforever- Leadbelly Skeeter
An American muscle car, make it bigger, faster, stronger. Detroit carmakers saw what the hot rodders were doing in the late 60's and started bringing these ideas to the workingman. Steal a few ideas from Italian supercars and the muscle car was born. Popular culture stole it back and has never let it go, badass rebellion and freedom. We can't think of a type of car that gets customised more as people express their inner rebel.
Leadbelly is our homage to the muscle car, brutally simple, minimalist lines, lowered over some of the fattest tires we have ever made. Leadbelly sits in the Verve range, and just like a muscle car is built to be tough and last a lifetime with a beautiful shine.
Playforever's story began when Founder Julian Meagher developed a childhood fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike.
Today, the Playforever brand is sold in over 20 countries worldwide. Drawing inspiration from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, our collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design and modernism.
We believe in authentic design and a flawless finish. Our manufacturing partners understand and share our ethos that beautiful products are born from the finest materials. We use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. We never compromise on detail or quality. All of our products are safety-tested to the highest international standards.
We are Playforever. Creators and connoisseurs of art toys that are built to last a lifetime.